We’re starting to see more green practices being prioritized across different industries to minimize carbon emissions. But this may not sound like enough, as some amount of carbon is still being emitted from our businesses and organizations, and this almost feels inescapable. Check out this guest blog post from featured Filipino content writer, Kat Sarmiento to understand what carbon offsetting even is and 5 reasons why your business should practice offsetting its carbon emissions!
In a nutshell, carbon offsetting is a process of canceling out the impact of carbon dioxide emissions and other greenhouse gases by investing in projects that reduce or store carbon. Carbon offsetting is mandatory in industries with high pollution rates, however, many organizations in other sectors are now choosing to voluntarily offset their emissions as well through investing in programs such as forest preservation or tee planting. Carbon credits can also be awarded through several projects that aim to reduce carbon dioxide either by capturing existing CO2 or preventing new emissions from being emitted, such as better farming methods and wind farms.
So why should an organization offset its carbon footprint? You might be thinking of carbon offsetting as a pricey investment or too overwhelming to know where to begin. Not only will the environment benefit from carbon offsetting, but your business will as well. Read on to understand why carbon offsetting is a smart business decision and how it can strengthen your brand!
It might be a tedious task to calculate and offset your company’s carbon footprint, but with the right guidance from a team that offers such a service, this can be easily implemented. Partnering with the right carbon offsetting team will handle all the technicalities and number-crunching details of your calculated carbon footprint. Your fair share is just to provide a few basic details. Once the team knows the carbon footprint, they will create a custom-tailored program that meets your carbon offsetting needs. They will provide assistance about projects that collaborate with your priorities and will take care of all the compliance needed to meet the most meticulous standards. With as little as $12 per metric ton of CO2, it is surprising that carbon offsetting can be a small investment that makes a significant impact. There’s actually no additional cost if you choose to wrap it into your product and service prices.
Since carbon offsetting quantifies your footprint, there is no need for additional follow-on efforts that cost much. After the carbon assessment, the carbon offsetting team can help you understand and monitor your impact on the environment. You can use your carbon footprint result to actively improve your climate impact. And as your company becomes more aware of its footprint, carbon offsetting can help you save money without you even realizing it. Studies show that offsetting companies saved money by actively cutting their direct emissions by almost 17%, while non-offsetting reduced their emissions by less than 5% in the same year.
Carbon offsetting through your business can truly make a difference and does a lot more than just planting trees. Your business can be seen as a leader and a trailblazer promoting behavioral changes and sustainable development. One example of a trailblazing project is training residents to conserve an entire forest and to practice more sustainable farming practices that can be done through forest management. Another one is investing in the building of a new wind farm that can support a clean energy infrastructure expansion, expediting the transition to a low-carbon future. Carbon offsetting also creates a positive impact by benefiting local communities and the surrounding ecosystems.
If you claim to be a sustainable or ethical business but don’t align your actions with your values, this can negatively impact your customer’s overall experience. Deciding to offset the carbon in your business and by being transparent about how you’re actively reducing your carbon emissions, whether it be from your travel, website hosting, or from the imports and exports of your products, you’ll be able to significantly build solid trust and customer support. This will also attract the conscious consumer looking to invest and support a brand that aligns their actions with their words.
Your employees care as much as your customers do. With global economies changing every day and professionals leaving their high-salaried corporate jobs to follow and pursue a more meaningful career, aligning your company values as an ethical band is crucial to maintain employee retention. People are searching for jobs that are aligned with their personal values. Beyond just earning, millennials and the Gen Z generation, in particular, crave a sense of purpose and want to feel like what they’re doing matters for the environment and for the world. Research confirmed that 86% of this generation agree to stay longer in a company that is lowering its environmental impact.
In short, implementing carbon offsetting in your organization and business can improve the health of our environment, save you money in the short and long term, protect your brand image and recognition, and increase employee job satisfaction.
We hope that this blog will motivate you to look a little further into how you can successfully practice carbon offsetting in your organization!
Get in touch with Kat Sarmiento here.